8 best Black Friday mattress sale deals in Australia 2025

Black Friday used to mean camping out at shopping centres on the last Thursday of November, but these days you can score a cracker deal on a Black Friday mattress sale without leaving your couch.

Online Black Friday discounts from Koala, and other stores across Australia, make upgrading your sleep setup way more affordable than usual. And most of the deals come with all the usual perks of buying from these brands (like Koala’s 120-night trial).

To help you get the best night’s rest possible, we’ve rounded up 8 mattress stores in Australia running Black Friday deals that will let you snag a quality mattress without breaking your bank account.

Quick guide: 8 best black friday mattress sale deals in Australia

1. Koala: The best value Black Friday deals for award-winning comfort

2. Emma Sleep: Discounts on German mattress technology

3. Ecosa: Deals on mattresses and bedroom furniture

4. Sleeping Duck: Complete bedroom bundles on sale

5. Eva: Free pillows and accessories with mattress purchases

6. Snooze: One price across all mattress sizes

7. Forty Winks: Multiple premium brands on offer

8. Sealy: Direct manufacturer pricing on innerspring mattresses

How we chose the best Black Friday mattress deals

Black Friday marketing can be loud and flashy, so we’ve cut through the noise to find deals that actually matter. Here’s what separated the genuine offers from the gimmicks:

• Actual savings: Real money saved matters more than percentage-off claims that could hide inflated original pricing.

• Additional perks: Free delivery, bundled accessories, and bonus items add real value beyond the headline discount percentage.

• Trial periods: Proper trial policies make sure you can test your mattress properly without losing consumer protections.

• Warranty coverage: Full manufacturer warranties on discounted products give your Black Friday purchase the same long-term protection as full-price items.

• Brand reputation: Established brands with verified customer reviews show proven satisfaction rather than untested products.

• Pricing transparency: Clear dollar savings displays make comparing deals simple without having to decode confusing discount structures.

The 8 best black friday mattress sale deals in Australia

1. Koala: The best value Black Friday deals for award-winning comfort

Koala gives you up to 30% off everything in their 2025 Black Friday sale. Every marked down product is rated between 4.6 and 4.8 out of 5 stars and loads have won awards. That means you’re getting the Koala quality that helps thousands of Aussies sleep easy.

The promotion includes mattresses, sofa beds, sofas, bed bases, and pillows. Plus, there are also bedroom and living room bundle deals that let you save when you buy essentials that help you kit out those rooms.

Whatever you buy, you’ll get 120 nights to sleep on your mattress to make sure it works for your space and sleep style. Full manufacturer warranties apply to all discounted products too, so your Black Friday purchase has the same long-term protection as full-price items.

To top it off, your Black Friday Koala purchase supports planet-positive practices. Our mattresses use CertiPUR-US foams that don’t contain ozone depleters and heavy metals. And we’re part of the 1% for the Planet, so a portion of every mattress we sell is invested in projects that aim to protect our planet’s natural habitats and biodiversity.

Koala features

• Up to 30% off entire mattress range with clear tiered savings

• Kloudcell® foam technology for superior support and breathability

• Flippable layers for adjustable firmness on Plus Mattress

• 120-night trial period with free metro returns

• 10-year warranty on all mattresses

• B Corp certification with environmental donations

Koala pros and cons

Pros:

• Transparent pricing shows exact dollar savings

• High customer ratings across entire discounted range

• 120-night trial to test your mattress at home

Cons:

• Mid-range pricing sits higher than budget options even with discount, but quality justifies investment

• Regional customers pay return shipping if mattress doesn’t work, though metro areas get free pickup

• No physical showrooms for trying before buying, but thousands of five-star reviews confirm quality

2. Emma Sleep: Discounts on German mattress technology

Emma Sleep officially runs their Black Friday sale from early November through to early December, offering up to 45% off their mattresses. That said, discounts will extend right up to Boxing Day, so it’s worth checking if these are really limited-time prices that you need to bounce on.

The brand offers interest-free payment plans that let you spread the cost of your mattress over a couple of months. So you don’t have to worry about dropping a chunk of cash right on Black Friday if that doesn’t work for your budget.

Emma Sleep features

• German-engineered mattresses

• Free metro delivery on all orders

• 0% installment payment plans available

Emma Sleep pros and cons

Pros:

• Up to 45% off for Black Friday

• 150-night trial period

• Multiple mattresses across firmness levels

Cons:

• Black Friday pricing was previously found to be misleading by the Australian Competition and Consumer Commission

• Standard foam construction

• Limited local manufacturing

(Emma Sleep features reflect the information available on the Emma Sleep website as of the publication date.)

3. Ecosa: Deals on mattresses and bedroom furniture

Ecosa is running discounts across their mattresses and bedroom furniture range. Savings are applied automatically at checkout, so there’s no mucking about with discount codes that expire or don’t work. The thing is, they haven’t announced specific discount amounts yet, which makes it tricky to compare value against other brands’ sales.

This is the first year Ecosa’s offering Black Friday deals in physical retail stores alongside their online shop. You can walk in and test the 3-in-1 adjustable firmness system in person before committing. That’s pretty handy if you want to feel the difference between firmness levels.

Ecosa features

• Black Friday deals available in physical stores

• Wishlist tool for sale prep

• Early sale access for newsletter subscribers

Ecosa pros and cons

Pros:

• 3-in-1 adjustable firmness system

• Made from recycled plastic bottles

• Free waterproof mattress protector included

Cons:

• Discounts haven’t been announced yet

• Mandatory 14 nights use before returns

• Regional delivery fees may apply

(Ecosa features reflect the information available on the Ecosa website as of the publication date.)

4. Sleeping Duck: Complete bedroom bundles on sale

Sleeping Duck’s an Australian brand that built their reputation on customisable firmness. Their modular foam layers let you adjust how firm or soft your mattress feels without buying a whole new bed.

Their Black Friday bundles package mattresses with everything else you need for your bed. The Essential Bundle includes the SD Mach II Mattress with pillows and sheet sets, while the Ultimate and Dream Bundles add winter duvets and spare covers. You will need to buy the bundle for maximum savings, which might not work if you only need the mattress.

Sleeping Duck features

• Bundle packages with bedding included

• Complete bedroom packages

• Twin pack for multiple rooms

Sleeping Duck pros and cons

Pros:

• Customisable firmness adjusts to your preferences at home

• 100-night trial period on mattress purchases

• Free delivery across Australia

Cons:

• Must buy bundles to access maximum savings

• No percentage discounts shown for standalone mattresses

• Bundles may include unnecessary products

(Sleeping Duck features reflect the information available on the Sleeping Duck website as of the publication date.)

5. Eva: Free pillows and accessories with mattress purchases

Eva is adding value with bonus items rather than just slashing prices. When you buy a Delve bed frame, you’ll get two free pillows thrown in. Grab the Sideway Sofa Bed and the cover comes free.

You’re getting real savings without having to decode complicated bundle requirements or fine print, which makes comparing options simple. But only a limited number of products are flagged for the sale, and some will still sit at the higher end even after discounts.

Eva features

• Memory foam construction

• Discounts across premium mattress range

• Free pillows included with bed frame purchases

Eva pros and cons

Pros:

• 100-night comfort guarantee on purchases

• Multiple mattress options at different price points

• Straightforward discount structure

Cons:

• Free items only available with specific purchases

• Smaller discounts on some products

• Few customization options

(Eva features reflect the information available on the Eva website as of the publication date.)

6. Snooze: One price across all mattress sizes

Snooze has been around for 40+ years and was one of the first bed specialist stores in Australia. They have 80 physical locations across the country, which is great if you want to test your Black Friday mattress purchase in person before you buy.

Their Any Size Single Price promotion simplifies Black Friday. All mattresses, no matter the size, are priced as a single. That gives you much more mattress for your buck if you’re buying a king or a queen, but leaves you a little short-changed for other bed sizes.

Snooze features

• Multiple mattress brands stocked

• Single price across mattress sizes

• Snooze Members get early Black Friday access

Snooze pros and cons

Pros:

• Established retailer

• Physical stores available for in-person testing

• 60-night comfort exchange available

Cons:

• Promotion applies to selected mattress models

• Specific eligible models not clearly listed

• Many premium options not included in sale

(Snooze features reflect the information available on the Snooze website as of the publication date.)

7. Forty Winks: Multiple premium brands on offer

Forty Winks carries multiple premium brands and is offering savings across Sealy, TEMPUR, King Koil, and other lines for Black Friday. No need to spend the day driving all over town to compare a bunch of brands.

The brand’s Black Friday sale takes place on November 28. You’ll have to wait until the actual day before you make your mattress purchase—with so many sleepers on the lookout for a good mattress deal, that could mean that you miss out on the particular model you want.

Forty Winks features

• Range includes Sealy, TEMPUR, and King Koil

• Bedroom furniture, pillows, and bedding included

• Budget and luxury options

Forty Winks pros and cons

Pros:

• Multiple price points

• 100+ physical stores across Australia

• Staff available for in-person guidance

Cons:

• Deals only available on Black Friday

• Discount amounts not published

• Trial periods vary by brand and aren’t clearly outlined

(Forty Winks features reflect the information available on the Forty Winks website as of the publication date.)

8. Sealy: Direct manufacturer pricing on innerspring mattresses

Sealy sells direct as the manufacturer, cutting out retailer markups on their innerspring mattresses. The brand’s been around since 1881, which means you’re getting over a century of mattress-making experience behind your purchase.

That said, you only have one mattress brand to choose from, and the Black Friday sale is restricted to 28 November.

Black Friday deals arrive on November 28, though they haven’t announced specific discounts yet which makes it tough to plan your purchase. That late date means waiting while other brands offer immediate savings, and their product range is narrower than multi-brand retailers.

Sealy features

• Innerspring mattresses

• Beds and frames available

• Direct manufacturer pricing
  
  

Sealy pros and cons

Pros:

• Trusted brand reputation

• Multiple sales throughout the year

• 10-year warranty on mattresses

Cons:

• Specific Black Friday discounts not announced yet

• Single-day Black Friday sale

• Limited product range compared to multi-brand retailers

(Sealy features reflect the information available on the Sealy website as of the publication date.)

Comparison table: Best Black Friday mattress sales in Australia

Is Black Friday the best time to buy a mattress in Australia?

You’ll get some of the best mattress discounts of the year on Black Friday. Retailers clear stock to make room for new models, which means you’re catching genuine savings rather than the inflated "sales" that run year-round at some stores.

The trick is spotting real deals versus bogus discounts that create a false sense of urgency. Look at the actual discount structure, not just big percentages slapped on price tags. A brand offering 50% off a mattress that’s always on sale isn’t giving you much, while a 30% discount on a product that rarely goes on sale is worth your attention.

Trial periods and warranties matter more than the discount itself. You could save a fortune on a mattress that gives you back pain, which isn’t exactly a win. So you’ll want to make sure that whatever you buy comes with enough time to test it properly and coverage if something goes wrong.

How do Black Friday mattress sales compare to Boxing Day deals?

Buying a mattress on Black Friday gets your guest room sorted before Christmas. You’ll have a proper bed ready instead of scrambling in late December when your cousin’s family needs somewhere to crash. That extra month matters if you’re hosting over summer.

There are usually also more brand and size options available on Black Friday. Retailers bring out their full range for November sales, while Boxing Day sales often come with picking through whatever clearance items are left after Christmas shoppers have cleaned out the inventory.

Price differences between the two sales are pretty minimal these days. Most brands offer similar discounts whether it’s November or December, so it’s best to buy when you need it rather than waiting if you’ve found a good deal.

Does Koala offer the best Black Friday mattress sale in Australia?

Koala’s Black Friday deals give you clear savings with genuine value that extends well beyond sale day. We’re offering up to 30% off our entire mattress range, with our award-winning Kloudcell® technology delivering the support and breathability that’s earned us 50,000+ five-star reviews.

You’re getting a 120-night trial that actually gives you time to test the mattress properly, plus a 10-year warranty backing your investment. And free, fast delivery in metro areas means you could be sleeping on your new mattress tonight, not waiting weeks for it to arrive.

You’ll be able to sleep even easier knowing that your mattress purchase does just as much for the environment as it does for your lumbar alignment. We’ve donated over $6 million to environmental causes including WWF-Australia, saving actual koalas in the process.

Check out the full range of Koala mattresses and see why we’re Australia’s most awarded mattress brand.