We make furniture for the digital age
We're a young company combining two of the best inventions in the last 100 years... furniture, and the internet.
This lets us replace awful industry practices, like overpricing and showrooms, with a complete experience, from high-tech design through to instant delivery.
This simple phrase drives everything we do.
All our energy goes into understanding our customer's worries, then creating an experience that makes everything easy.
Because life's too short to worry about dumb stuff like this:
Wasting a whole day waiting for the delivery guy
Sleazy salesmen in leased BMWs
Having a house full of junk you don't need
Identical products being sold as different
High-low pricing models that exploit the word SALE
People out to make a quick buck
Big, ungainly boxes
Relying on coffee to get through a day
Whether the 20 minutes on a bed in a showroom was enough to make an educated decision
So we're making
Easy to buy
We believe quality should be affordable. That your money should pay for a product, not an expensive showroom.
Easy to try
We believe you'll fall in love with our product, so you can try for 120 nights.
(easy to return)
Not quite right? That's fine! We'll pick it up. Your feedback will go straight into our system to make our next product better.
adopt a koala
The Koala is an Aussie icon, but sadly numbers have been in decline over the past two centuries, leaving the humble Koala on the brink.
That’s why Koala has partnered with the WWF and other Koala charities to provide a donation with every mattress sold to help protect and preserve this unique marsupial for generations to come.Learn more
Let's do planet Earth a favour
We believe in reversing environmental trends and leaving Earth in better nick than we found it.
That's why we constantly improve the environmental footprint of our materials and business practices.
After all, a happy world needs happy habitats.Learn more
and own less
We believe that one really good product is better than ten average ones, and that simple is much, much harder to do than complex.
So instead of offering hundreds of items, we design and develop a few key products in-house.
This lets us control everything - from materials to delivery - in our manufacturing and software labs.
Made in Australia,
We take the highest-quality Australian materials and ingenuity, combine them magically in our cutting edge facilities, and deliver to the world.
Our online-only business model means we can offer the best quality products and service, at a price that doesn’t cost the earth.